Announcing Our Investment in Outset
Ask anyone who’s ever begun a term paper the night before it’s due: there are stark tradeoffs between research time and research quality. This is especially true of primary user research, one of the fundamental ways large enterprises can ensure their products resonate with customers. Historically, this has required a choice between user interviews, which are high-fidelity but slow, manual, and expensive, and surveys, which are scalable, cheaper, and faster, but often result in unrefined, low-signal data. Although there have been some strong companies on the survey side, e.g. Qualtrics and Medallia, this uneasy compromise has always persisted—until now.