The concept of building holds mythic status in the world of new venture creation, and the mythos often obscures the difficulty. In construction, there are no such illusions. Construction is a $2 trillion U.S./$13 trillion global industry where automation has barely scratched the surface of possibility. Beneath that surface is dirt—unfathomable amounts. For new housing subdivisions, commercial real estate developments, data centers to power the AI boom, highway expansions, and countless other projects, American abundance begins with dirt.
Ask anyone who’s ever begun a term paper the night before it’s due: there are stark tradeoffs between research time and research quality. This is especially true of primary user research, one of the fundamental ways large enterprises can ensure their products resonate with customers. Historically, this has required a choice between user interviews, which are high-fidelity but slow, manual, and expensive, and surveys, which are scalable, cheaper, and faster, but often result in unrefined, low-signal data. Although there have been some strong companies on the survey side, e.g. Qualtrics and Medallia, this uneasy compromise has always persisted—until now.
Palo Alto, California-based Nyansa is a fast-growing innovator of advanced IT analytics software technology, venture-backed by Formation|8 and Intel Capital.
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